Packing and Design

      Why do we buy certain products, but not others? Mainly, because of it's packaging and design.

The more eye-catching, the more attractive to the customer, the higher the chance of it being bought.

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However, there would also be other factors that a consumer considers, before purchasing, such as, the price, taste, and ingredients that went into the food itself.

For example, a housewife may be looking for food that is cheap, nutritious, and individually packaged for her children to bring to school. Or a person with intolerance and allergies cannot take certain substances e.g. lactose intolerance, peanut allergies

Below are examples of  different food packaged and designed differently to attract various consumers.

*Lotte Chocolate-coated biscuit *

Probably attracts tourists, since each biscuit is individually wrapped and designed to look nice.

Maybe people who like to eat nice-looking food.

*Sample of Julie's peanut butter sandwich cookie*

Probably attracts students and (really) busy people, who do not have much time in between breaks to enjoy a well-deserved meal.

Maybe people who just like eating it(it tastes nice). However, the actual package comes in 4 cookies/pack.

* Macaroons of the 12 zodiac signs.*

(Credits to the photographer)

Probably attracts macaroon-lovers with a penchant for lovely things, or little kids.

Maybe tourists who have not seen this before.

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So, what do you think? Do you choose food based on it's packaging and design, or other factors not mentioned? Write in the comments below!